Shankai is an international Chinese company
that develops and delivers China strategies for international sports organisations


Connecting international brands to Chinese sports properties and Chinese companies to global sports events


A gateway to promote international sports to huge new audiences in China via online, print and television media


A webshop that gives Chinese customers direct access to global events: webshop.shankaisports.com


Extensive experience in planning and operating world­class sports tournaments and promotional events


Licensed merchandising solutions for sports properties, including design, manufacturing, distribution and sales


Who We Are

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Hong Li

Hong was the Chief Representative of the International Olympic Committee to the Beijing 2008 Organsing Committee of the Olympic Games. She holds degrees from Tsinghua University and Harvard Business School
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Feng Tao

FT is one of the first sports marketing professionals in China, and was previously responsible for FIFA World Cup Qualifiers, AFC Champions League and Golf China Tour at World Sports Group
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Olivier Glauser

Olivier was Managing Director of the Walt Disney Company’s Steamboat Ventures and ran the China office of QUALCOMM Inc, focusing on investments in digital media and mobile technology
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Francois von Zedtwitz

General Manager, Europe
Francois has 20 years of sports marketing experience, working both at major rights holders such as FIFA and leading agencies such as TEAM Marketing
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Chen Feng

Senior Vice President
Chen Feng is the former Deputy Director of Marketing at the Beijing 2008 Olympic Games Organising Committee and worked closely on the Nanjing 2014 Youth Olympic Games and Beijing’s successful bid to stage the 2022 Olympic Winter Games
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Gong Hua

Senior Vice President
Gong Hua has over 10 years of experience in the sports media in China, working most recently at Titan Media Group, publisher of the leading Chinese sports magazine
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Julian Gornall-Thode

Vice President
Julian was Coordinator for the Beijing 2008 Olympic Games at the International Olympic Committee and worked at the Organising Committees of the Athens 2004 and Sydney 2000 Olympic Games
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Board of Directors

Li Jianguang—IDG Capital Partners
Wang Daizong—CVC Capital Partners
Hong Li—Shankai Sports
Feng Tao—Shankai Sports
Olivier Glauser—Shankai Sports

Get in touch