We connect Chinese companies to global sports events, and international brands to Chinese sports properties.
2021 Mengniu FIFA World Cup Qatar 2022TM Official Sponsor
2018 Alipay UEFA National Team Football Sponsor (2018-2026)
2017 Alibaba Group IOC TOP Partner (2017-2028)
2016 Hisense UEFA EURO 2016 Global Partner
2014 Dubai Chinese Table Tennis Association (2014-2017)
Our leadership team has diverse backgrounds in sports administration, business, venture capital, technology, media and travel. We bring together decades of experience of working in China, Europe and the US, creating groundbreaking cross-border business opportunities across various industries. This team is supported by a group of internationally minded and locally knowledgable young executives that together deliver high-quality results for our clients.
Hong was the Chief Representative of the International Olympic Committee to the Beijing 2008 Organsing Committee of the Olympic Games. She holds degrees from Tsinghua University and Harvard Business School.
FT is one of the first sports marketing professionals in China, and was previously responsible for FIFA World Cup Qualifiers, AFC Champions League and Golf China Tour at World Sports Group.
Olivier was Managing Director of the Walt Disney Company’s Steamboat Ventures and before that ran the international investments of Qualcomm Ventures, focusing on digital media and mobile technology.
François von Zedtwitz
François has 20 years of sports marketing experience, working both at major rights holders such as FIFA and leading agencies such as TEAM Marketing.
Jin Hang has extensive experience in digital media and management in sports. He was the editor-in-chief of the official website of the Beijing 2008 Olympic Games and a reporter at several World Cups and Olympic Games.
Chen Feng is the former Deputy Director of Marketing at the Beijing 2008 Olympic Games Organising Committee and worked closely on the Nanjing 2014 Youth Olympic Games and Beijing’s successful bid to stage the 2022 Olympic Winter Games.
Julian was Coordinator for the Beijing 2008 Olympic Games at the International Olympic Committee and worked at the Organising Committees of the Athens 2004 and Sydney 2000 Olympic Games.
Larry was responsible for outbound travel at China Travel Service, China’s largest travel agency, for more than 10 years, and subsequently managed investments in travel assets at CITIC International Financial Holdings.
Jie previously worked in advisory services at Ernst & Young, and in financial analysis and operations supervision at Telstra China. He has extensive experience in financial reporting, risk management, business modeling and data analysis.
Jason has worked in many internet sports platforms and international management groups, and has more than 15 years of experience in sports content and marketing.