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Our leadership team has diverse backgrounds in sports administration, business, venture capital, technology, media and travel. We bring together decades of experience of working in China, Europe and the US, creating groundbreaking cross-border business opportunities across various industries. This team is supported by a group of internationally minded and locally knowledgable young executives that together deliver high-quality results for our clients.
Hong Li
Hong was the Chief Representative of the International Olympic Committee to the Beijing 2008 Organsing Committee of the Olympic Games. She holds degrees from Tsinghua University and Harvard Business School.
Larry Zheng
Larry was responsible for outbound travel at China Travel Service, China’s largest travel agency, for more than 10 years, and subsequently managed investments in travel assets at CITIC International Financial Holdings.
Julian Gornall-Thode
Julian was Coordinator for the Beijing 2008 Olympic Games at the International Olympic Committee and worked at the Organising Committees of the Athens 2004 and Sydney 2000 Olympic Games.
Olivier Glauser
Olivier was Managing Director of the Walt Disney Company’s Steamboat Ventures and before that ran the international investments of Qualcomm Ventures, focusing on digital media and mobile technology.
François von Zedtwitz
François has 20 years of sports marketing experience, working both at major rights holders such as FIFA and leading agencies such as TEAM Marketing.
Chen Feng
Chen Feng is the former Deputy Director of Marketing at the Beijing 2008 Olympic Games Organising Committee and worked closely on the Nanjing 2014 Youth Olympic Games and Beijing’s successful bid to stage the 2022 Olympic Winter Games.